FTC May Be Seeking To Halt Google’s Acquisition Of AdMob

By William Finch on April 17, 2010, 9:15 am Posted in Finance News

Coming after Google’s evident exile from the People’s Republic of China is another instance of federal intervention into the giant’s ventures. In order to protect the diversity of the high tech market, the FTC plans to block a merger between Google Inc. and AdMob.

Mobile Markets

In the quickly-moving mobile market, mobile advertising is becoming a highly-profitable and quickly-developing business. As phones continue to grow more advanced, so do the advertising opportunities for companies that seek to pioneer these new platforms.

Google made a move to possibly monopolize and secure the mobile market. Google already provides well over one-fourth of internet advertising around the world, with their brainchild advertising program, “Adsense”. Professionals say that Google’s new merger will forever solidify them as the sole, hegemonic body in the world of high-tech advertising.

Economists

Social scientists and economists around the world have predicted Google’s success. In the wake of their popular new Android mobile platform, it is no surprise that they want to further their advertising campaign to extend across smartphones around the world.

Make no mistake that Google is not new to the world of mobile advertising, and has operated a mobile version of Adsense for awhile now, but it has had limited success compared to the monstrous monopoly that AdMob has established.

 

Theories

Wild conspiracy theories about the company becoming a world leader, and buying out entire countries, are not entirely fiction. Political Scientist Robert Hedger notes that, “Corporations have always been more powerful than governments, but in terms of corporations, Google is becoming a god,” he explained, “This is not purely for the revenue or capital they have generated, but for the social integration and absolute dominance that they hold over the average tech-savvy user. What do you do when you first go on the net? You go to Google to do a search,” he further elaborates, “Even an infant can do it. You see babies dressed up in Google T-shirts all of the time, at least in Fresno.”

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One Response to “FTC May Be Seeking To Halt Google’s Acquisition Of AdMob”

1. Raynoch says:

   May 2, 2011 at 10:05 am

   You’re on top of the game. Tahkns for sharing.